Bad Journalism Threatens Media Credibility – NUJ FRCN Kaduna Chair

by Imran Musa

 

 

The Chairman of the Nigeria Union of Journalists (NUJ), FRCN Kaduna Chapel, Comrade Umar Adamu Sarkinfada, has warned that poor journalistic practices pose a serious threat to media professionalism, public confidence, and national stability.

 

In a New Year message to journalists, Sarkinfada expressed concern over the growing spread of fake news, inadequate investigation, and the activities of untrained individuals parading as journalists. He said such practices continue to damage the image of the profession and undermine the efforts of qualified media practitioners.

 

According to him, the circulation of unverified and sensational reports, especially on sensitive national issues, has the potential to cause panic, spread misinformation, and heighten social tension. He added that the actions of quack journalists often tarnish the reputation of credible and ethical professionals in the industry.

 

The NUJ chairman urged journalists to recommit themselves to the core values of the profession, stressing the importance of accuracy, balance, fact-checking, and thorough investigation in line with NUJ policies and the code of ethics.

 

He also called on media organisations to strengthen internal regulatory mechanisms and prioritise continuous training for their staff. In addition, Sarkinfada appealed to members of the public to depend on credible news sources and verify information before sharing it.

 

Reaffirming the commitment of the NUJ FRCN Kaduna Chapel to professionalism and media integrity, Sarkinfada described the new year as an opportunity for journalists to embrace responsible and ethical journalism in Nigeria.

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